According to a new Kroll report, Virat Kohli was ousted from the top spot as the most valuable celebrity of 2022 by Bollywood actor Ranveer Singh. Ranveer Singh's overall brand value is estimated to be about $181.7 million. According to estimates, Kohli's brand is worth about $176.9 million. At $153.6 million, Akshay Kumar, who is currently in third place, has been overtaken by Ranveer Singh.
According to Kroll, "Ranveer Singh has ascended to the top with a brand worth of USD 181.7 million (mn), USD 23.4 mn greater than 2021, thanks to his enormous brand endorsement portfolio."
If you consider how many domestic and foreign products RS is endorsing, his position at the top of the list is hardly surprising. His increasing fame on a global scale is also beneficial.
More than 40 brands are now being promoted by the actor. His career has been aided by his support of the major sportswear brand Adidas, his position as India Ambassador for the Premier League, the National Basketball Association (NBA), and Yas Island in Abu Dhabi.
Ranveer has invested in his first venture in SUGAR cosmetics, an expensive beauty line in India that just completed a fundraising round worth about USD 50 million.
Moreover, the beverage company PepsiCo named actor Ranveer Singh as its brand ambassador and revealed a fresh marketing initiative aimed at attracting younger consumers. Ranveer now stands beside Salman Khan, who was appointed as a brand ambassador in 2019.
In addition, Ferrero's Nutella brand, a hazelnut cocoa spread, hired Ranveer Singh to be its brand ambassador for the Indian market.
Ranveer has a distinguished body of work in movies in addition to his high-profile brand endorsements, which further solidifies his position as a valuable brand ambassador.
