A recent advertisement featuring Bollywood’s star couple, Ranbir Kapoor and Alia Bhatt, alongside the superstar Shah Rukh Khan, has taken the internet by storm, quickly becoming one of the most talked-about ads of the year. In this viral campaign, Alia Bhatt reprised her iconic role as Safeena from Gully Boy, bringing her feisty, fiery character to life in a playful and humorous scenario. The ad features a hilarious interaction between Alia’s Safeena and Shah Rukh Khan’s character, Dr. Jehangir, as they discuss her on-screen (and off-screen) husband, Ranbir Kapoor’s character, Bunny from Yeh Jawaani Hai Deewani.
The chemistry between the trio of stars—Alia, Ranbir, and Shah Rukh—has enchanted audiences, with the playful banter between Safeena and Dr. Jehangir stealing the show. In the ad, Alia’s character, who is known for her strong, no-nonsense persona, complains about her husband, Bunny, who has a habit of prioritizing his spontaneous adventures over her requests. Alia’s Safeena quips to Shah Rukh’s Dr. Jehangir, "I asked him to get ice, but he went to Ladakh instead. When I asked him why he was so busy, he said, ‘The mountains were calling.’ Well, if he’s going to flirt with the mountains, I’ll have to teach him a lesson!" In a hilarious twist, Safeena even threatens to "dhoptuingi" (beat up) Bunny, further adding to the humor. Her fiery delivery of the line, in true Gully Boy style, resonates with fans who remember the character's bold and unapologetic attitude.
The ad has garnered widespread attention not just because of the stars involved but also because of how it taps into the audience’s love for the characters that Alia, Ranbir, and Shah Rukh have played in their respective films. The combination of Safeena and Dr. Jehangir brings two much-loved characters together in a playful, lighthearted context, giving fans a nostalgic yet fresh interaction that they’ve never seen before. The ad cleverly blends humor, charm, and relatability, making it a fun watch while also highlighting the undeniable chemistry between the three actors. The trio’s natural camaraderie shines through, with Alia’s comic timing, Shah Rukh’s wit, and Ranbir’s easy-going energy making the ad feel effortless and delightful.
What makes the ad even more special is the fact that it is a reunion of sorts for Alia, Ranbir, and Shah Rukh, who have previously worked together in a Jawan-inspired advertisement in 2023. The chemistry between them in that earlier campaign had already made waves, but this new ad has taken it to another level, sparking excitement about potential future collaborations. Fans are particularly thrilled at the prospect of seeing this star-studded trio in upcoming projects, be it in films or commercials, as the chemistry and energy they bring to any screen is palpable and incredibly entertaining.
Alia and Ranbir’s relationship in the ad also draws on their real-life dynamic, with the couple’s off-screen relationship adding an extra layer of authenticity to their playful on-screen interaction. Alia’s performance as Safeena, complete with her quirky complaints and fiery attitude, makes the ad all the more endearing. Meanwhile, Shah Rukh Khan’s Dr. Jehangir, a character known for his calm and wise demeanor in Dear Zindagi, offers the perfect foil to Safeena’s fiery persona, creating an engaging and entertaining contrast.
This ad’s viral success is proof of how Bollywood’s biggest stars can create magic with even the simplest of concepts when they have the right mix of humor, chemistry, and relatability. Given how well-received the ad has been, it’s clear that audiences are excited for more of these unexpected and delightful collaborations. With this ad sparking so much excitement, fans are eagerly anticipating more projects involving these stars, and who knows—there may be more surprises in store as these iconic Bollywood personalities come together again in the future.
