The rise of generative AI has sparked significant concern in creative industries, prompting over 400 prominent UK artists, writers, and performers to send an open letter to Prime Minister Sir Keir Starmer. The letter urges the government to strengthen copyright protections in response to the increasing use of AI tools that could exploit creators' work without fair compensation. Among the signatories are high-profile names such as Dua Lipa, Sir Elton John, Sir Ian McKellen, Florence Welch, Kazuo Ishiguro, Kate Bush, Robbie Williams, and Coldplay, along with Sir Paul McCartney, who has previously expressed concerns about AI imitating artists.
The letter is part of a growing movement that seeks to ensure AI developers disclose when copyrighted works are used to train their models. The plea calls for an amendment to the Data (Use and Access) Bill, led by Baroness Beeban Kidron, which would require transparency and fair licensing agreements. This, they argue, would prevent creators' work from being effectively handed over to tech firms without proper compensation, thereby protecting the UK's creative industries and its position as a global cultural leader.
The letter stresses that creators are vital to the innovation and success of AI, stating, "AI needs us as much as it needs energy and computer skills." The signatories argue that without protections, the value of creative work could be eroded, warning that failing to safeguard creators' rights would be equivalent to "giving away our work." This sentiment echoes concerns raised by other global celebrities in the US, highlighting the international nature of the issue.
However, not all experts agree with the artists' position. Julia Willemyns, co-founder of the Centre for British Progress, warned that imposing stringent copyright protections could hinder the UK's AI development and economic competitiveness. She cautioned that such restrictions could push AI innovation abroad and stifle the growth of the industry within the UK.
The House of Lords is set to vote on the proposed amendment, which would push for more transparency from AI companies regarding their use of creative works. Baroness Kidron emphasized the need for such transparency to establish a vibrant licensing market and to position the UK as a leader in the global AI supply chain. She argued that the country could seize a unique opportunity in this space but only if the right frameworks are put in place.
The UK's government had initially suggested an opt-out system that would allow AI developers to use online content unless rights holders explicitly objected. However, the backlash from the creative community has prompted reconsideration of this approach. Kazuo Ishiguro criticized the proposal, suggesting it would favor large corporations and undermine the value of creators' intellectual property.
In response to the growing concerns, a government spokesperson assured the BBC that they are committed to both supporting the AI sector and protecting creative industries. The government is continuing its consultation process, aiming to find a balance that benefits both sectors. A report and economic impact assessment are expected to provide further insight into the next steps in addressing this critical issue.
This ongoing debate reflects a broader global conversation about how AI should engage with intellectual property and the balance between innovation and protecting creators' rights.
