India’s ultra-luxury housing segment is experiencing a significant boom, with DLF Limited emerging as a clear frontrunner. Its premium developments—The Aralias, The Magnolias, The Camellias, and most recently, The Dahlias—have transformed Gurgaon’s Golf Course Road into a prime destination for India’s wealthiest.
Apartments priced between ₹50 crore and ₹190 crore are now being swiftly snapped up by celebrities, business tycoons, and high-net-worth individuals (HNIs). A ₹190 crore penthouse sale at The Camellias has become a symbol of the new elite standard in Delhi-NCR real estate.
In the March 2025 quarter, DLF reported net sales of ₹2,235.87 crore, a 138.8% jump from the previous quarter—fueled by the overwhelming success of The Dahlias, where all 173 units sold at an average price of ₹70 crore each. This explosive demand helped DLF surpass its FY25 booking target in just nine months.
Notably, buyers include:
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Shikhar Dhawan, Indian cricketer (₹69 crore apartment)
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Deep Kalra, MakeMyTrip founder
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Peyush Bansal, Lenskart founder
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Ashneer Grover, entrepreneur
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And others from the startup and corporate elite
The appeal goes beyond luxury interiors—it’s about “bare shell” customisable homes, trophy asset value, and location benefits like proximity to business hubs, schools, malls, and limited supply.
While DLF dominates the space, Godrej, Macrotech, and Prestige are also eyeing a share of this elite market. However, DLF’s first-mover advantage and brand prestige keep it ahead.
A recent CBRE report shows that luxury home sales in India’s top 7 cities rose by 28% in Q1 2025. Delhi-NCR led with nearly 950 of 1,930 units sold in this category, largely driven by DLF’s offerings.
Despite rising competition from areas like Golf Course Extension Road, the exclusivity, pricing power, and visibility of Golf Course Road ensure its continued dominance.
DLF has already announced plans to launch ₹17,000 crore worth of new residential projects in FY25–26, signaling confidence in sustained demand.
Still, experts like Santhosh Kumar of ANAROCK caution that the ultra-luxury segment, while booming, is a niche one. It's fueled by HNIs and NRIs who see real estate as a secure investment and a status symbol, but long-term momentum will depend on macroeconomic stability.
In short, DLF is not just building homes—it's building India's equivalent of Billionaires' Row.
