Google has officially expanded the maximum price limit for Android apps and in-app purchases on the Google Play Store to $4,999.99 (approximately ₹4 lakh in India), marking a significant leap from the previous ceiling of $999.99. This change, first announced at Google I/O 2024, is now rolling out globally — with some important restrictions.
What’s Changed:
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Previous Limit: $999.99
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New Limit: $4,999.99 (quadrupled)
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Applies to:
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Paid apps
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In-app purchases
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Subscriptions
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This price increase offers developers new possibilities for monetizing premium, professional, or enterprise-level apps, especially in categories like design software, AI services, B2B tools, or training platforms.
Who Can Use It? (Strict Eligibility)
Google is not allowing all developers to use the new pricing. Only developers who meet all of the following conditions can request access:
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Active Account in Good Standing
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No policy violations
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A history of compliant practices
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Full Policy Compliance
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All apps must follow the Google Play Developer Program Policies
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Proven Revenue
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Must have earned over $1 million in revenue on Google Play in the last 12 months
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How to Apply:
Eligible developers must fill out a dedicated request form, providing:
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Developer Account ID
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Package names of relevant apps
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A justification for why the increased pricing is necessary
This process ensures only high-value, trustworthy developers can set such high prices.
Global Rollout — With One Key Exception:
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The new pricing structure is live in most countries, including India.
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South Korea is excluded due to regulatory limits — pricing there remains capped at $400 (or local equivalent).
What This Means:
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Premium app developers now have more freedom to set prices aligned with the true value of niche tools.
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Expect to see higher-priced apps and services in enterprise, education, and creative sectors.
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Google is still safeguarding consumers by not allowing new or unproven developers to exploit this upper limit.
