Elon Musk’s social media platform X, formerly known as Twitter, has made a significant pricing shift in India by slashing subscription fees across various plans. The move reflects a considerable drop of up to 48% in both monthly and yearly costs, as listed on the company’s official site. Notably, mobile users opting for the Premium plan will now pay Rs 470 per month instead of the earlier Rs 900. For those subscribing via the web, the monthly fee has dropped to Rs 427 from Rs 650 — a reduction of about 34%.
This pricing change highlights the platform’s adjustment for the varying commission structures between web and mobile services, which generally result in higher rates on mobile devices. The Basic plan has also seen a price revision, now costing Rs 170 per month, down from Rs 243.75. Those choosing to pay annually will now spend Rs 1,700, a sharp decline from the previous Rs 2,590.48.
Users subscribed to the Basic plan can enjoy features such as post editing, long-form content writing, background video play, and media downloads. However, it does not include the verification badge, which is exclusive to Premium members. The Premium tier also includes other enhanced features in addition to verification.
Even the Premium Plus package has become more affordable. On the web, the subscription now costs Rs 2,570 per month, reduced from Rs 3,470 — a 26% cut. Meanwhile, mobile users will pay Rs 3,000 instead of the earlier Rs 5,100. These adjustments make the top-tier plan more accessible to a wider user base.
Premium Plus subscribers receive a premium experience with several high-end features not available to Basic or standard Premium users. These include an ad-free interface, the ability to post long articles, and access to SuperGrok — the AI tool based on X’s Grok 4 system — offering an enriched user experience.
This pricing revision appears to align with Musk’s broader aim of increasing platform reach and engagement in markets like India. Offering more affordable subscriptions could help X attract a wider audience and stay competitive in a crowded digital space.
By tailoring pricing strategies to local markets, X joins other tech giants seeking to grow their footprint in emerging economies. With rising smartphone and internet adoption in India, such cost-friendly approaches could accelerate user growth and improve platform loyalty.
These reduced prices are expected to benefit Indian users by opening up access to advanced features previously limited to higher-paying users. As affordability improves, X may well see a surge in its user base and platform activity across the country.
