Jemima Goldsmith has accused X of drastically limiting the visibility of her posts about Imran Khan’s imprisonment, citing an analysis generated by the platform’s own AI tool, Grok. According to Goldsmith, Grok’s data showed that despite her following of more than 3.5 million, her account’s reach has collapsed since mid-2024. She said her posts previously drew hundreds of millions of impressions per month, but in all of 2025 she recorded only 28.6 million impressions — a fall of nearly 97 per cent. She claimed the throttling began almost immediately after Pakistan lifted its ban on X in May 2025, alleging that her posts started disappearing from timelines as authorities increased pressure on the platform over criticism from Khan’s family.
Goldsmith argued that this suppression effectively silences one of the few channels left for communicating Khan’s condition, accusing Pakistani officials of erasing him from television, radio, and public life. She appealed directly to Elon Musk, saying X was meant to guarantee free speech, not “speech that no one hears.” Several commentators, including journalist Piers Morgan, supported her assertion that her posts appear to be deliberately downgraded.
Her claims emerged alongside renewed protests by Imran Khan’s family outside Adiala Jail. His sister Aleema Khan has alleged that Khan is being kept in “illegal isolation,” denied family access for months, and subjected to harsh treatment. She said the family has been attempting weekly visits for eight months without success, prompting demonstrations by PTI supporters who gathered outside the prison to protest his conditions.
Khan’s detention, now stretching to nearly two years, continues to draw scrutiny from global rights organisations. UN human rights experts previously described his imprisonment as arbitrary and politically motivated, arguing that it violated international law — a conclusion the Pakistani government has rejected.