Today's broadcast of the 100th episode of Prime Minister Narendra Modi's monthly radio speech, "Mann Ki Baat," is anticipated to draw millions of listeners from around the world.
It will be a historic occasion because the 100th episode will also be live-streamed from the UN building in New York.
The campaign, which debuted on October 3, 2014, has grown to be a crucial component of the government's citizen outreach program, which targets a variety of social groups, including women, youth, and farmers, and encourages neighborhood action.
Mann Ki Baat is broadcast in 11 foreign languages, including French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari, and Swahili, in addition to 22 Indian languages and 29 dialects. More than 500 All India Radio broadcast centers are airing Mann Ki Baat.
Over 100 crore people have connected to Mann Ki Baat at least once, according to studies; it speaks directly to people, recognizes grassroots changemakers and individual accomplishments, and influences people to take constructive action.
Five main issues related to Mann Ki Baat were found in the research report: sanitation and hygiene, wellness and health, water conservation, and sustainability.
To make the 100th episode of Mann Ki Baat a special occasion, the BJP has planned a significant outreach campaign. According to sources, the party intends to set up listening areas for the program in each of the nation's assembly districts.
In Raj Bhavans all over the nation, Doordarshan will broadcast the program live. Along with other notable individuals from the state, residents of Maharashtra who have been mentioned by the Prime Minister in previous episodes of Mann Ki Baat will be present at the Raj Bhavan in Mumbai.
Amit Shah, Union Home Minister, who was present at the National Conclave on Mann Ki Baat @100's closing session on Wednesday, described Mann Ki Baat as a singular experiment that has improved the nation's democracy.
The ceremony celebrated the issue of a stamp and coin honoring 100 episodes of Mann Ki Baat, and it was also attended by Union Ministers for Railways Ashwani Vaishnav and Information & Broadcasting Anurag Thakur.
The Prime Minister connected the young generation through Mann Ki Baat and gave All India Radio a new lease on life, according to Shah, who claimed that due to changing times and alternative communication mediums, people had all but forgotten about All India Radio. According to him, Prime Minister Modi brought All India Radio to every house and village in the nation.
According to him, the project has given the nation's creative and constructive spirit a platform to express itself. He claimed that through 99 episodes of Mann Ki Baat, PM Modi had spread the message of democracy to the general public. 'My Dear Fellow Citizens...', a coffee table book, was published by Vice President Jagdeep Dhankhar on Wednesday. The book, published by the Ministry of Information & Broadcasting, gives readers a preview of more than 100 uplifting tales that Prime Minister Modi cited on the radio program. In addition, he published "Collective Spirit, Concrete Action," written by Shashi Shekhar Vempati, a former CEO of Prasar Bharati, which explores the effects of the "Mann Ki Baat" project on the country.
Speaking at the national summit "Mann Ki Baat @ 100" in New Delhi, Dhankhar said the programming is unmatched in scope and appeal since it reaches every corner of the nation. Additionally, he gave the program credit for creating a market for local artists and artisans by promoting their work and giving it brand value.
As "Mann Ki Baat" reaches its 100th episode, the vice president declared that it will serve as the basis for "India @ 100." When India celebrates its 100th anniversary of independence in 2047, he predicted that it will be at the top of the world.
