Airtel has launched a major new offer that gives all its customers—across mobile, broadband, and DTH services—free access to a Perplexity Pro subscription for one year, a plan that normally costs ₹17,000 annually. This move is part of a strategic partnership between Airtel and Perplexity AI, an advanced AI-powered search and answer engine. The subscription can be activated through the Airtel Thanks app.
What Perplexity Pro Offers:
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Unlimited daily Pro searches
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Access to top-tier AI models including GPT-4.1 and Claude
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File uploads for analysis
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Image generation tools
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Access to Perplexity Labs for experimenting and building AI-driven ideas
Why This Matters:
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The Pro version brings premium features tailored for researchers, students, professionals, and productivity enthusiasts.
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Perplexity gives contextual, conversational responses instead of standard search engine result lists, and is built to handle follow-up questions intelligently.
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This is Perplexity’s first telecom partnership in India, following similar tie-ups with SoftBank and T-Mobile abroad.
What Airtel and Perplexity Are Saying:
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Gopal Vittal, Vice Chairman & MD of Bharti Airtel:
“This Gen-AI partnership is the first of its kind in India and will help customers better navigate the digital world with ease and confidence.”
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Aravind Srinivas, CEO & Co-founder of Perplexity:
“This offer helps bring trustworthy, high-quality AI to millions in India—whether they’re students, professionals, or homemakers.”
How to Activate:
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Open the Airtel Thanks app
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Log in with your Airtel number
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Follow the prompts to activate your 1-year Perplexity Pro subscription
This partnership marks a significant step in making premium AI capabilities accessible to the mass Indian market, directly from a telecom platform.
