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In a year full of surprises and artistic swings, nothing has roared louder than KPop Demon Hunters, directed by Maggie Kang. This Netflix original animated film has achieved the near-impossible: uniting fans across borders and generations—now earning the ultimate co-sign from none other than BTS themselves.
During their much-celebrated OT7 reunion live, fans were treated to a delightful surprise. As the livestream was winding down, RM (Kim Namjoon) started crooning the now-viral track Soda Pop from the movie. Jungkook followed with a casual revelation: “Wasn’t it fun?” he asked RM, confirming he too had watched KPop Demon Hunters. With that, the film's cult following was suddenly validated on a global scale.
But this isn’t just another fleeting streaming moment—this is a full-blown pop culture phenomenon.
THE RISE OF SAJA BOYS AND HUNTRIX
At its core, KPop Demon Hunters is a stylish, genre-bending tale centered around two fictional idol groups—Saja Boys and Huntrix—who secretly moonlight as demon hunters. Equal parts satire and spectacle, the film delivers sharp commentary on fame, identity, and the dark undercurrents of the K-pop industry. And it has struck a nerve with a generation fluent in both fantasy and fandom.
From Seoul to São Paulo, Manila to Mumbai, the film has become a worldwide craze. Gen Z is binge-watching; K-pop stans are choreographing. TikTok and Instagram Reels are overflowing with Soda Pop and Golden dance challenges. You know a moment’s gone global when even idols join in.
The soundtrack has been a revelation. In a rare feat for Netflix, the KPop Demon Hunters: Original Soundtrack has topped global streaming charts, beating albums from heavyweight artists across genres. It marks Netflix’s first major OST triumph in two years—a breakthrough where animation, K-pop, and streaming collide in spectacular harmony.
Led by TWICE’s explosive single Takedown (featuring Jeongyeon, Jihyo, and Chaeyoung), the album features an impressive roster of K-pop and alt-pop talent. Fictional groups Huntrix and Saja Boys deliver punchy, character-driven tracks like How It’s Done, Golden, and Soda Pop, voiced by real-world artists including EJAE, Audrey Nuna, REI AMI, Andrew Choi, Neckwav, Danny Chung, Kevin Woo, and samUIL Lee.
TWICE returns with Strategy, while Saja Boys close their arc with the electrifying Your Idol. Other highlights include Free by Rumi and Jinu (EJAE and Choi), What It Sounds Like by Huntrix, the tender Love Maybe by MeloMance, and Path by indie rock band Jokers. For Netflix—long in search of a flagship musical identity—this marks a turning point.
And then, of course, there’s BTS. The world’s biggest band aren’t just artists—they’re tastemakers. Their stamp of approval comes with seismic cultural waves. Their casual shoutout has propelled KPop Demon Hunters into mainstream consciousness, even drawing in older ARMY and casual viewers who might otherwise have missed it.
The timing couldn’t be more poetic. As BTS prepares for a long-awaited full-group comeback in spring 2026, their embrace of this bold, next-gen K-pop narrative signals a torch being passed—a recognition of the genre’s ever-evolving creative language.
With merch flying off shelves, fanfics booming, and cosplayers channeling Huntrix and Saja Boys across global conventions, KPop Demon Hunters is no longer just a movie. It’s a movement. Netflix, it seems, is already eyeing a sequel series.
And if even BTS can’t stop singing Soda Pop—honestly, who are we to resist?
